Promoting Sustainable Growth Through Digital Nation Branding
The debate on economic growth and convergence triggered by the conclusions of Easterly and Levine (1997) about the “African growth tragedy” is still of importance. As Fafchamps (2000) noted, researchers may have been unsuccessful in determining factors enhancing sustainable growth in Africa. Interestingly, as decades of positive foreign direct investments (“FDI”) impacts were combined with a pattern of economic growth without development, the interest in investigating differences in economic outcomes caused by non-economic factors was revived (Acemoglu, Johnson, & Robinson, 2002; De Soto, 2000; OECD, 2013). For Bardy, Drew and Tumenta (2012), since FDI does not always help to reduce imbalances resulting from international business relations, there is a need to also consider their social responsibilities and justice characteristics.